Magnesium's unique qualities (please see under Magnesium properties) change the products in which it is used in the product's performance, quality, how it is used and the enjoyment of its use. These changes stem from the lightness of the material, its damping capacity, its good thermal conductivity, from its many processing abilities and the fact that it can be fully recycled. 

Magnesium Reduces Greenhouse Effect: In the 1990's Europe went through a change in its laws regarding reducing the greenhouse effect. One effective way in achieving this goal is reducing the weight of vehicles. The lighter the vehicle, the less fuel it consumes and therefore the less warming gasses are exerted into the atmosphere. This goal is comparatively easily achieved by using magnesium in various parts of the vehicle: trucks boxes, frames, bases etc.

 Magnesium for the Golden Age: Golden age population is growing in the world. Many people in these ages are very active but not as strong as they used to be. Some of them enjoy lighter accessories such as canes and wheel chairs. Others enjoy lighter leisure equipment such as backpacks, suitcases and lighter tennis rackets.

Absorbs Energy and Makes Leisure Activity More Fun: The ability of magnesium to absorb energy makes tennis rackets more enjoyable and effective. The player uses his full energy in the game instead of channeling part of his force to absorbing this energy himself. This property which is typical to magnesium is useful also in horse shoes, rollerblades, scooters and mainly in bicycles. A bicycle frame made of magnesium gives the rider more comfort. Obviously, the lightness of magnesium is very important in bicycles.

On Earth and Out of Space: Bicycles, army carriable tools, tripods for cameras, camera boxes, boxes for laptops, for cell phones, cargo planes and small planes without pilots, satelites: the lighter the object, the easier it is to move it and manipulate it. Absorption of energy makes magnesium a good candidate for the making of many tools and vehicles, on Earth and off of it.