International Marketing

Export includes about a third of Alubin's production. Most of the continuous sales are done in West and North Europe and some of it goes to projects in the construction industry around the world. Export to Mexico has developed into partnership with Technovidrio, the largest manufacturer of glass in Mexico, and together the two companies founded "Alubin de Mexico", with extrusion and coating lines.

The role of the international marketing department is to create and maintain relationships with clients by mutual visits, introducing new products and and problem solving among other things. With the entrance to the magnesium and hard alloys markets the department has taken upon itself to build a new line of clients who will enjoy the benefits of these unique products. Manager of the department is Mr. Amir Gilad who works with his close team, Ms. Lucy Rozenkranz and Ms. Smadar Maryuma, as well as with the whole factory. Amir always says that only team work can lead to the excellent results the deparment is showing.

Amir Gilad: "Together with Alubin's continuous work in the export of profiles to various industrial fields, supplying profiles to projects around the world is important for the sake of Alubin's brand abroad. Alubin's profiles take part in various projects around the wolrd, among them the renewed Whembly arena in London, the new Trump towers in NYC, the Welsh parliament in Cardif and service tents in the Grand Prix races.

In recent years sales outside of Israel have grown from one or two containers a week to 7 or 8. This impressive activity